Visible in ChatGPT & beyond
AI search engines are changing how people find information. We make sure your business appears in the answers from ChatGPT, Perplexity, and Google AI Overviews.
What is GEO?
The next evolution of search
More and more people are using ChatGPT, Perplexity, or Google AI Overviews instead of traditional Google search. GEO ensures that your business gets mentioned and recommended in these AI-generated answers.
Why now
Why GEO is essential
First-mover advantage
99% of businesses are still ignoring GEO. Those who start now secure a massive competitive advantage that's hard to catch up with.
Shifting user behavior
According to Gartner, 40% of all search queries will go through AI interfaces by 2027. If you're not visible there, you're losing customers.
Highest trust
When ChatGPT recommends your business, the impact is enormous. AI recommendations enjoy a high level of trust among users.
The key factors
What truly matters for GEO
Six disciplines that determine whether your business gets recommended by AI search engines — or not.
Schema Markup & Structured Data
AI models need machine-readable data to correctly categorize content. Structured data is the foundation — without it, you remain invisible to AI search engines.
- JSON-LD for Organization, FAQ, HowTo, and Product schemas
- Rich results increase the chance of being cited as a source by AI
- Consistent data across all platforms (Google, Bing, Apple)
- Speakable markup for voice search compatibility
Authority & trust signals
AI models evaluate sources based on trustworthiness. Those perceived as authorities get cited — those who aren't get ignored.
- E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness
- Backlinks and mentions from trusted industry publications
- Consistent NAP data and verified business profiles
- Presence on Wikipedia, industry directories, and trade portals
Content optimization for AI
AI models favor content that is clear, fact-based, and directly answerable. If you write fluff, you won't get cited.
- Clear definitions and direct answers to common questions
- Include statistics, citations, and verifiable facts
- Structured content: lists, tables, comparisons, definitions
- Citable sentences — short, standalone statements that AI can adopt
Voice & Conversational Search
Voice search is growing rapidly. AI assistants answer questions in natural language — if you want to appear there, you need to structure your content accordingly.
- Optimize long-tail keywords in natural question format
- Prioritize featured snippets and position-zero content
- Structure FAQ content in question-and-answer format
- Local voice search: 'Who is the best [service] in [city]?'
Multi-platform visibility
ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews — each platform has its own algorithms and sources. A strategy that only covers one is not enough.
- Platform-specific optimization for ChatGPT, Perplexity & Google AI
- Strengthen Bing index — Microsoft Copilot and ChatGPT use Bing data
- Cross-platform monitoring: where and how often are you mentioned?
- Adapt strategy to algorithm updates across individual platforms
Technical foundations
No clean tech, no AI visibility. AI crawlers need to be able to find, understand, and index your content.
- Crawlability: Are your pages accessible to GPTBot, Bingbot & co.?
- Clean site structure, internal linking, and semantic HTML
- Core Web Vitals and load times optimized
- robots.txt rules correctly configured for AI crawlers
Services
Our GEO services
Everything you need to become visible in AI search engines.
GEO-Audit
We assess how your business currently appears in ChatGPT, Perplexity, and Google AI Overviews — and where the gaps are.
Content optimization
We optimize your content for citability — clear statements, structured data, facts and references that AI models prefer.
Authority building
AI models favor trustworthy sources. We strengthen your online authority through targeted PR, mentions, and backlinks.
Schema & Structured Data
Advanced schema markups that help AI crawlers correctly understand, categorize, and use your content as a source.
AI monitoring
Ongoing tracking of your visibility in ChatGPT, Perplexity, Gemini, and more. See how often and in what context you're being mentioned.
SEO × GEO synergy
GEO works best in combination with traditional SEO. We unite both disciplines for maximum visibility — today and tomorrow.
Process
How you become visible in AI search
GEO audit & analysis
We assess your current AI visibility, analyze the competition, and identify the biggest opportunities for your business.
Strategy & prioritization
Based on the audit, we create a GEO roadmap — identifying which content, sources, and actions will have the greatest impact.
Content & optimization
We optimize existing content and create new material that AI models recognize and cite as a trustworthy source.
Monitoring & iteration
Continuous monitoring of your AI visibility. We adjust the strategy as algorithms and platforms evolve.
FAQ
Questions about GEO
Everything you need to know about Generative Engine Optimization.
GEO (Generative Engine Optimization) is the optimization of content for AI-powered search engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini. The goal is to get your business mentioned and recommended in AI-generated answers.
No — GEO complements SEO. Traditional SEO remains important for Google rankings. GEO additionally ensures that you are also visible in AI-generated answers. Both disciplines reinforce each other.
We track how often and in what context your business is mentioned in AI answers. Additionally, we monitor traffic data from AI referrals and the development of your online authority over time.
GEO is valuable for any industry where customers research online — which means virtually all of them. B2B companies, service providers, SaaS businesses, and local companies with advisory-intensive offerings benefit the most.
AI models regularly update their training data and sources. Initial changes can become visible after 4–8 weeks, with sustainable improvements after 3–6 months.
Yes, but we recommend combining it with SEO. GEO is effective on its own, but significantly more powerful when paired with traditional SEO. We'll find the right solution for you in an initial consultation.
Ready for the future of search?
Let's find out together how visible your business is in AI search engines — and what we can do about it.