Shopify / SEO / Ads

SEYU — Shopify Theme, SEO & Meta Ads

Rank #1 for Sonnenbrillen Zürich, 4x ROAS on Meta — how we built a custom Shopify theme, technical SEO and profitable ad campaigns for seyu.ch.

Industry

Retail / Eyewear

Year

2025

Services

Shopify Theme CustomizationWeb Design & UXSEO OptimisationMeta Ads

Visit website

Sonnenbrillen Zürich

Sunglasses (2,400 searches)

ROAS Meta Ads

658

Org. Visitors / Month

The Starting Point

seyu is a Zurich-based eyewear label with a clear focus on premium sunglasses. The product and brand were strong — but the digital presence didn't keep up: the existing Shopify theme was generic, not aligned with the brand, and underperforming on mobile. There was also no clear online marketing strategy in place.

The challenge: stand out in a visually driven market with strong local competition — growing visibility both organically through SEO and through paid Meta Ads — while consistently communicating seyu's brand identity.

What We Delivered

Shopify Theme Customisation

Rather than building a new theme from scratch, we tailored seyu's existing Shopify theme to fully reflect the brand. This approach saves time and cost — without compromising on results.

Area	Implementation
Typography & Colours	Brand fonts and colours applied consistently throughout the entire theme
Layouts	Product, collection and homepage redesigned to match seyu's aesthetic
UX Details	Navigation, filters, cart — every touchpoint optimised
Performance	Unnecessary code removed, load times reduced

Typography & Colours

ImplementationBrand fonts and colours applied consistently throughout the entire theme

Layouts

ImplementationProduct, collection and homepage redesigned to match seyu's aesthetic

UX Details

ImplementationNavigation, filters, cart — every touchpoint optimised

Performance

ImplementationUnnecessary code removed, load times reduced

100% Responsive

More than half of all Shopify purchases in Switzerland happen on mobile. We ensured seyu.ch looks and works perfectly on every device — from smartphone to desktop.

Every section, product card and button was tested on mobile and individually optimised where needed. Nothing was left to chance.

SEO Optimisation

For a Shopify store with a local focus, technical SEO matters just as much as content relevance. We delivered both:

SEO Measure	Implementation
Keyword Strategy	Focus on local search terms: Sonnenbrillen Zürich, Sunglasses, Optiker Zürich
On-Page SEO	Meta titles, descriptions and headings for all product and category pages
Structured Data	Product schema, BreadcrumbList, LocalBusiness
Technical Setup	Canonical URLs, clean URL structure, fast load times
Google Business	Optimised profile for local search visibility

Keyword Strategy

ImplementationFocus on local search terms: Sonnenbrillen Zürich, Sunglasses, Optiker Zürich

On-Page SEO

ImplementationMeta titles, descriptions and headings for all product and category pages

Structured Data

ImplementationProduct schema, BreadcrumbList, LocalBusiness

Technical Setup

ImplementationCanonical URLs, clean URL structure, fast load times

Google Business

ImplementationOptimised profile for local search visibility

The results speak for themselves (Source: SEMrush, April 2026):

Keyword	Rank	Monthly Searches
Sonnenbrillen Zürich	#1	170
Sonnenbrille mit blauen Gläsern	#2	210
Sunglasses	#3	2,400
Welche Sonnenbrille passt zu mir	#6	110
Swiss Eyewear	#7	170
Sonnenbrille	#8	8,100

Sonnenbrillen Zürich

Rank#1

Monthly Searches170

Sonnenbrille mit blauen Gläsern

Rank#2

Monthly Searches210

Sunglasses

Rank#3

Monthly Searches2,400

Welche Sonnenbrille passt zu mir

Rank#6

Monthly Searches110

Swiss Eyewear

Rank#7

Monthly Searches170

Sonnenbrille

Rank#8

Monthly Searches8,100

In total, seyu.ch ranks for 95 keywords in Google's top 100 — generating an estimated 658 organic visitors per month with a traffic value of USD 627.

Meta Ads

Alongside organic visibility, we set up and optimised targeted ad campaigns on Meta (Instagram & Facebook).

Campaign Element	Implementation
Audiences	Lookalike audiences + retargeting of existing website visitors
Creatives	Product-focused visuals aligned with seyu's aesthetic
Campaign Structure	Awareness → Consideration → Conversion funnel
Optimisation	Ongoing A/B testing of creatives and audiences

Audiences

ImplementationLookalike audiences + retargeting of existing website visitors

Creatives

ImplementationProduct-focused visuals aligned with seyu's aesthetic

Campaign Structure

ImplementationAwareness → Consideration → Conversion funnel

Optimisation

ImplementationOngoing A/B testing of creatives and audiences

The result: a ROAS (Return on Ad Spend) of 4 — for every franc invested, 4 francs in revenue were generated.

The Results

Organic visibility and paid advertising work seamlessly together for seyu:

Metric	Result
Sonnenbrillen Zürich	Position 1 on Google
Sunglasses (2,400 searches/month)	Position 3 on Google
Sonnenbrille (8,100 searches/month)	Position 8 on Google
Keywords in Top 100	95
Organic Traffic	658 visitors / month
Meta Ads ROAS	4x — CHF 4 revenue per CHF 1 ad spend
Shopify Theme	Fully on-brand and 100% responsive

Sonnenbrillen Zürich

ResultPosition 1 on Google

Sunglasses (2,400 searches/month)

ResultPosition 3 on Google

Sonnenbrille (8,100 searches/month)

ResultPosition 8 on Google

Keywords in Top 100

Result95

Organic Traffic

Result658 visitors / month

Meta Ads ROAS

Result4x — CHF 4 revenue per CHF 1 ad spend

Shopify Theme

ResultFully on-brand and 100% responsive

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