House of Smiles — SEO & Performance Marketing

The Starting Point

House of Smiles is a modern dental practice in Zurich offering a wide range of treatments — from aligners to veneers and bleaching. The practice had a clear problem: despite investing in Google and Meta Ads, there were no measurable results.

The problem wasn't the advertising — it was the missing infrastructure behind it. Multiple agencies had run ads, but not a single conversion was tracked correctly. Budget was burned without knowing what worked.

What We Found

What We Delivered

SEO Landing Pages for Every Service

The core problem: all services on one page means Google gets no clear ranking signal for any keyword. We created a dedicated, SEO-optimised landing page for each key service.

Each page with its own title tag, meta description, H1, and structured content — optimised for local search queries in Zurich.

Structured Data (Schema.org)

To help Google properly understand the practice and its services, we implemented comprehensive structured data:

Google Tag Manager — Properly Configured

Previous agencies had only configured the GTM for pageview events. This meant Google Ads had no idea which clicks led to enquiries — and couldn't optimise for conversions.

Google & Meta Ads — Optimised for Conversions

With correct tracking in place, we could finally optimise ads for what matters: real enquiries.

Strategy: Position aligners as the flagship service — highest customer value, largest search volume, clear differentiator.

Content Production

New, professional content for the entire online presence:

The Results

First 2 Weeks After Launch

Results came fast — and every single one was a new patient:

SEO Rankings

The new site structure with dedicated landing pages achieved top rankings for local keywords in Zurich within a short time — something that was impossible with the old single-page structure.

The Decisive Difference

The result shows: you don't need massive budgets — you need the right infrastructure. Correct tracking, clean site structure, and a clear strategy make the difference.