The Starting Point
einzly is an accounting software built specifically for Swiss sole proprietorships and self-employed professionals. The product was ready — but there was no digital presence: no website, no SEO, no content strategy.
The challenge: make a new brand visible in a market dominated by established players like Bexio, Klara, and milchbuechli.ch — with a limited budget but high quality standards.
What We Delivered
Custom Web Design & UX
We designed and developed einzly.ch from scratch — no template, no page builder, but a custom-built application with its own design system.
| Area | Implementation |
|---|
| Colour palette | Warm beige tones with green accents — trust and professionalism for a finance app |
| Value proposition | Instantly clear: what einzly does and who it's for |
| Conversion | Every page guides visitors to sign-up — 3.2% conversion rate achieved |
| Mobile-first | Over 60% of visitors come from mobile — responsive down to every detail |
Colour palette
ImplementationWarm beige tones with green accents — trust and professionalism for a finance app
Value proposition
ImplementationInstantly clear: what einzly does and who it's for
Conversion
ImplementationEvery page guides visitors to sign-up — 3.2% conversion rate achieved
Mobile-first
ImplementationOver 60% of visitors come from mobile — responsive down to every detail
7 Industry Landing Pages
Instead of a generic "features" page, we created a dedicated, tailored landing page for each target audience — with industry-specific headlines, use cases, and FAQs.
| Target audience | Focus |
|---|
| Freelancers | Time tracking, project billing |
| Photographers | Shooting costs, equipment depreciation |
| Graphic designers | Licence costs, partial invoices |
| Tradespeople | Material costs, quotes |
| Coaches & consultants | Hourly rates, package pricing |
| Lawyers | Case billing, compliance |
| Medical practices | Patient billing, VAT exemption |
Freelancers
FocusTime tracking, project billing
Photographers
FocusShooting costs, equipment depreciation
Graphic designers
FocusLicence costs, partial invoices
Tradespeople
FocusMaterial costs, quotes
Coaches & consultants
FocusHourly rates, package pricing
Lawyers
FocusCase billing, compliance
Medical practices
FocusPatient billing, VAT exemption
This improves not only conversion but also SEO rankings for long-tail keywords like "accounting software for photographers".
272 Blog Articles in 4 Languages
The core of the SEO strategy: a comprehensive blog collection with 68 articles per language — German, French, Italian, and English.
The topics cover the full information needs of self-employed professionals — from company formation to year-end closing:
| Topic area | Example article |
|---|
| Formation | Starting a sole proprietorship in Switzerland |
| Invoicing | Creating QR invoices — step by step |
| Tax | VAT reporting for beginners |
| Finance | Deducting expenses as a freelancer |
| Compliance | Bookkeeping requirements in Switzerland |
| Year-end | Year-end closing checklist |
Formation
Example articleStarting a sole proprietorship in Switzerland
Invoicing
Example articleCreating QR invoices — step by step
Tax
Example articleVAT reporting for beginners
Finance
Example articleDeducting expenses as a freelancer
Compliance
Example articleBookkeeping requirements in Switzerland
Year-end
Example articleYear-end closing checklist
Every article is SEO-optimised with structured data, internal linking, and targeted keywords.
Technical SEO — Right from Day One
No retroactive patchwork — a clean setup from the start:
| SEO measure | Implementation |
|---|
| hreflang tags | All 4 languages, on every page, no duplicates |
| Canonical URLs | Consistent with www. across all 324 pages |
| Structured data | SoftwareApplication, FAQ, BreadcrumbList, Organization |
| XML sitemap | Automatically generated, all pages and languages |
| Performance | Lighthouse 98–100 across all metrics |
hreflang tags
ImplementationAll 4 languages, on every page, no duplicates
Canonical URLs
ImplementationConsistent with www. across all 324 pages
Structured data
ImplementationSoftwareApplication, FAQ, BreadcrumbList, Organization
XML sitemap
ImplementationAutomatically generated, all pages and languages
Performance
ImplementationLighthouse 98–100 across all metrics
Full Multilingual Support
The entire website is available in 4 languages — not machine-translated, but context-appropriately localised:
| Language | Market | Scope |
|---|
| German | German-speaking Switzerland | 68 articles, 7 landing pages, all UI text |
| French | Romandie | 68 articles, 7 landing pages, all UI text |
| Italian | Ticino | 68 articles, 7 landing pages, all UI text |
| English | International | 68 articles, 7 landing pages, all UI text |
German
MarketGerman-speaking Switzerland
Scope68 articles, 7 landing pages, all UI text
French
MarketRomandie
Scope68 articles, 7 landing pages, all UI text
Italian
MarketTicino
Scope68 articles, 7 landing pages, all UI text
English
MarketInternational
Scope68 articles, 7 landing pages, all UI text
Per language: dedicated meta titles, meta descriptions, OpenGraph tags, and hreflang alternates.
WaaS Model (Website as a Service)
einzly uses our WaaS model — instead of a one-time web design invoice, the website is operated as an ongoing service:
| Service | Description |
|---|
| Content | Ongoing blog creation and maintenance |
| Technical | Maintenance, updates, performance monitoring |
| SEO | Monitoring, optimisation, new keywords |
| Growth | New landing pages and features as needed |
Content
DescriptionOngoing blog creation and maintenance
Technical
DescriptionMaintenance, updates, performance monitoring
SEO
DescriptionMonitoring, optimisation, new keywords
Growth
DescriptionNew landing pages and features as needed
The result: the website grows continuously with the business — without the einzly team having to worry about the tech side.
The Results
What started as an empty domain is now a complete digital presence:
| Metric | Result |
|---|
| Indexed pages | 324 (52 static + 272 blog) |
| Languages | 4 — all of Switzerland covered |
| Lighthouse Score | 98+ across all metrics |
| Conversion rate | 3.2% — from visitor to trial user |
| Landing pages | 7 industry-specific pages |
| SEO setup | hreflang, canonical, schema, sitemap |
Indexed pages
Result324 (52 static + 272 blog)
Languages
Result4 — all of Switzerland covered
Lighthouse Score
Result98+ across all metrics
Conversion rate
Result3.2% — from visitor to trial user
Landing pages
Result7 industry-specific pages
SEO setup
Resulthreflang, canonical, schema, sitemap