The Starting Point
dokumentas is an AI platform for automated document processing — invoices, orders, and the entire procure-to-pay process. The existing website no longer matched the product's ambition: outdated, no SEO strategy, no blog, no use cases.
The challenge: present a complex B2B solution in a clear and compelling way online — with a clear focus on conversion and visibility in a competitive market with players like Rossum, ABBYY, and Parashift.
What We Delivered
Complete Website Redesign
The entire website was redesigned and developed from scratch — with a custom design system in the brand colour blue.
| Area | Implementation |
|---|
| Design system | Blue palette (navy, cyan accent), DM Serif Display + Inter |
| Animations | Scroll animations, cursor glow, SVG network visualisations |
| Conversion | Every page leads to a demo request — clear CTAs at every level |
| Mobile-first | Responsive design down to every detail, tables as mobile cards |
Design system
ImplementationBlue palette (navy, cyan accent), DM Serif Display + Inter
Animations
ImplementationScroll animations, cursor glow, SVG network visualisations
Conversion
ImplementationEvery page leads to a demo request — clear CTAs at every level
Mobile-first
ImplementationResponsive design down to every detail, tables as mobile cards
3 Agent Landing Pages
A dedicated, custom-built landing page for each core solution — with live demos, comparison tables, and concrete figures.
| Agent | Focus | Dark processing rate |
|---|
| Invoice Agent | Template-free AI extraction, accounting logic | 83% |
| Order Agent | Email/PDF/portal automation, ERP transfer | 79% |
| P2P Agent | End-to-end procure-to-pay, 3-way matching | 85%+ |
Invoice Agent
FocusTemplate-free AI extraction, accounting logic
Dark processing rate83%
Order Agent
FocusEmail/PDF/portal automation, ERP transfer
Dark processing rate79%
P2P Agent
FocusEnd-to-end procure-to-pay, 3-way matching
Dark processing rate85%+
Each page includes an interactive invoice demo, process visualisation, and industry-specific use cases.
5 Industry Use Cases
Instead of generic feature lists, we created a dedicated use case page for each target industry:
| Industry | Focus |
|---|
| Insurance | Input management, claims processing, 80% dark processing |
| Healthcare | Patient billing, complex document formats |
| Logistics P2P | Delivery note matching, 95% matching rate |
| Procure-to-Pay | Order to posting, 3-way matching |
| Packaging industry | Material ordering, supplier management |
Insurance
FocusInput management, claims processing, 80% dark processing
Healthcare
FocusPatient billing, complex document formats
Logistics P2P
FocusDelivery note matching, 95% matching rate
Procure-to-Pay
FocusOrder to posting, 3-way matching
Packaging industry
FocusMaterial ordering, supplier management
Each use case page with hero, challenges, solutions, measurable results, and FAQ.
5 Blog Articles in 2 Languages
Strategic SEO content targeting the most relevant keywords in the document automation market:
| Article | Target keywords |
|---|
| What is IDP? | intelligent document processing, AI document processing |
| Automate invoice processing | invoice automation, automated invoice processing |
| Automate order entry | order processing automation, sales order management |
| P2P Automation Guide | procure to pay, P2P automation |
| Optimise P2P processes | P2P process, procure to pay optimisation |
What is IDP?
Target keywordsintelligent document processing, AI document processing
Automate invoice processing
Target keywordsinvoice automation, automated invoice processing
Automate order entry
Target keywordsorder processing automation, sales order management
P2P Automation Guide
Target keywordsprocure to pay, P2P automation
Optimise P2P processes
Target keywordsP2P process, procure to pay optimisation
Each article with SVG visualisations, comparison tables, real-world examples, and FAQ schema.
Technical SEO — Right from Day One
No retroactive patchwork — a clean setup from the start:
| SEO measure | Implementation |
|---|
| hreflang tags | DE + EN, on every page, single-source (no duplicates) |
| Canonical URLs | Consistent with www. across all 38 pages |
| Structured data | LocalBusiness, Article, FAQ, BreadcrumbList, SiteNavigation |
| XML sitemap | All pages with hreflang alternates |
| Performance | Optimised: async fonts, compressed assets, minimal JS footprint |
hreflang tags
ImplementationDE + EN, on every page, single-source (no duplicates)
Canonical URLs
ImplementationConsistent with www. across all 38 pages
Structured data
ImplementationLocalBusiness, Article, FAQ, BreadcrumbList, SiteNavigation
XML sitemap
ImplementationAll pages with hreflang alternates
Performance
ImplementationOptimised: async fonts, compressed assets, minimal JS footprint
Bilingual (DE/EN)
The entire website is fully available in 2 languages:
| Language | Market | Scope |
|---|
| German | DACH region | 19 pages: 3 agents, 5 use cases, 5 blogs, homepage, about, contact |
| English | International | 19 pages: complete mirror of all content |
German
MarketDACH region
Scope19 pages: 3 agents, 5 use cases, 5 blogs, homepage, about, contact
English
MarketInternational
Scope19 pages: complete mirror of all content
Per language: dedicated meta titles, meta descriptions, OpenGraph tags, and hreflang alternates.
WaaS Model (Website as a Service)
dokumentas uses our WaaS model — the website is operated as an ongoing service:
| Service | Description |
|---|
| Content | Ongoing blog creation based on keyword strategy |
| Technical | Maintenance, updates, performance monitoring |
| SEO | Keyword monitoring, competitor analysis, optimisation |
| Growth | New use case pages and blog articles as needed |
Content
DescriptionOngoing blog creation based on keyword strategy
Technical
DescriptionMaintenance, updates, performance monitoring
SEO
DescriptionKeyword monitoring, competitor analysis, optimisation
Growth
DescriptionNew use case pages and blog articles as needed
The result: dokumentas can focus on the product — we take care of the digital presence and visibility.
The Results
What started as an outdated website is now a professional B2B platform:
| Metric | Result |
|---|
| Total pages | 38 (19 DE + 19 EN) |
| Agent pages | 3 custom-built landing pages |
| Use cases | 5 industry-specific pages |
| Blog articles | 5 SEO-optimised guides |
| SEO setup | hreflang, canonical, schema, sitemap |
| Languages | 2 — DACH + International |
Agent pages
Result3 custom-built landing pages
Use cases
Result5 industry-specific pages
Blog articles
Result5 SEO-optimised guides
SEO setup
Resulthreflang, canonical, schema, sitemap
Languages
Result2 — DACH + International